NEWS
Lycia is back to be by the side of all women
Lycia, the friend of well-being, renews its brand image with a new integrated TV and Digital campaign. Through a sweet and passionate story, Lycia places three female figures at the centre of its message, caught in a moment of their everyday life. They are three women who are not afraid to raise their hand, to take their own space, to pursue their dreams. Three women who feel self-assured thanks to the support of Lycia, the trusted friend, capable of making all women feel protected thanks to its 48-hour effective deodorants, now even more sustainable because they come in a new 100% recycled pack. An ode to female empowerment and friendship, with which Lycia reveals its even more empathetic brand image, as an ally of people and the environment. Watch the video
