NEWS
DEBORAH MILANO UNVEILS ITS NEW IDENTITY: JUST GLAM
A new chapter for Deborah Milano, which renews its visual identity and introduces the new “Just Glam” payoff.
Deborah Milano evolves the way it presents itself through a project that renews its logo, pictogram and visual language, while preserving the brand’s distinctive codes and its longstanding connection with Milan and Italian identity.
At the heart of the new identity is “Just Glam”, which builds on the legacy of “Everyday Diva” and reinterprets glamour in a more contemporary, spontaneous and personal way. No longer an ideal of perfection to pursue, but a daily attitude: free, authentic and able to celebrate everyone’s individual style and personality.
The new visual system, created by InTesta – Gruppo Armando Testa, introduces cleaner lines and a new pictogram designed to make the brand even more recognisable and versatile across different touchpoints, from retail to digital. Red, Deborah Milano’s distinctive signature colour, remains at the heart of the new identity.
The new campaign also places Milan at the centre of the narrative, not simply as a backdrop, but as a space for everyday life: a dynamic and authentic city where spontaneous and contemporary moments unfold.
With “Just Glam”, Deborah Milano enters a new phase in its journey, strengthening its identity and translating Italian glamour into a language that is increasingly contemporary, personal and recognisable.
