NEWS
Leocrema Celebrates 100 Years of History, Care and Closeness to People
Leocrema is celebrating an extraordinary milestone: 100 years of history alongside millions of people, accompanying everyday life through simple, authentic and caring gestures.
A century of innovation, trust and wellbeing that Gruppo Sodalis proudly celebrates, while continuing to look toward the future with the mission of making wellbeing accessible to everyone.
To officially launch the centenary celebrations, the brand hosted an exclusive event at Dazi Milano, bringing together partners, creators, press and friends of the brand for an evening dedicated to Leocrema’s history and values.
The centenary comes to life through a series of special initiatives designed to create authentic connections with people and local communities. Among them is the Leocrema Tour, a traveling activation that will cross Milan, Rome and Naples with a branded cargo bike, bringing the brand directly into the streets and among people in the cities involved in the initiative.
Alongside the tour, Leocrema is also promoting “Messages of Love,” a social project dedicated to sharing positive and authentic messages, while concretely supporting Paralympic swimmer Monica Boggioni, a symbol of the brand’s values of inclusion, determination and closeness to people.
One hundred years of skin, emotions and people: an anniversary that celebrates the past while looking enthusiastically toward the future of Leocrema.
