BioNike x Milano Beauty Week

A journey through innovation, well-being and timeless beauty. BioNike is pleased to announce its participation in the third edition of the Milano Beauty Week, one of the most anticipated events in the Italian beauty scene. From 25 to 29 September 2024, the Italian brand, leader in the dermocosmetics sector and synonymous with excellence in skin care, will offer a series of unmissable events: exclusive previews, personalized consultations, free skin tests and much more. BIONIKE DEFENCE COLOR - CO.FA. Pharmacies The pharmacy channel has always represented the heart of BioNike distribution, consolidating a relationship of trust with consumers who seek safe and effective solutions for their skin care. In particular, the collaboration with CO.FA. Pharmacies has proven to be a strong point, thanks to their historic presence in the area and the excellence of the services offered. During the Milano Beauty Week, selected pharmacies of the CO.FA. network will be present at the event. will become real BioNike beauty hubs, where visitors can take advantage of free make-up consultations and discover the brand's latest innovations. A unique experience that combines BioNike dermocosmetic expertise with the excellence of the pharmaceutical service. BIONIKE DEFENCE MY AGE – Beauty Cube. On September 26, in Piazza Duomo, BioNike inaugurates the Beauty Cube dedicated to the Defence My Age line, a space where design and well-being merge to offer a unique immersive experience. This exclusive cube will be the meeting point to discover the new products of the iconic DEFENCE MY AGE, the skincare line designed to respond to the different needs of the skin with innovative and targeted anti-aging solutions. Inside the Beauty Cube, BioNike skin experts will be available to offer free skin tests and personalized consultations, helping each guest to build a customized skincare program, designed to best enhance their skin. To make the experience even more engaging, there will be interactive mirrors that will allow visitors to explore their beauty journey in a unique and personalized way, creating a moment of reflection and self-care. With its participation in the Milan Beauty Week, BioNike confirms its commitment to combining technological innovation and constant scientific research, offering exclusive experiences and excellent products capable of satisfying the needs of every skin type. Through this occasion, the brand intends to renew its relationship with consumers, making them the protagonists of activities created specifically to immerse themselves in the values ​​and pillars of the brand. An unmissable opportunity to discover up close a reality that continues to revolutionize the concept of dermocosmetics, putting people's well-being and health at the center.