An extraordinarily dynamic story

We enter America with a direct subsidiary thanks to the birth of Sodalis USA and Sodalis LatAm, which come to life from the acquisition of the brands of High Ridge Brands, one of the largest independent branded personal care companies in North America. A strategic stage in our international development path which leads us to enter the most dynamic economy in the world with a relevant business and to establish ourselves as an increasingly global player.

We continue our path of strong international development by consolidating our position in the Beauty panorama in Europe with the acquisition of Artdeco, leader in selective make-up in Germany, strongly recognized for its know-how and heritage in the German color cosmetics market.

Our first digitally native brand: Goovi, the wellness brand co-founded by Michelle Hunziker with the desire to bring good vibes and the natural into people's daily lives, joins our group and brings with it expertise in the world of cosmetics and nutraceuticals e-commerce.

We established our fourth European subsidiary with the acquisition of the German company Lornamead and its brands CD, Rapid White, Triple Dry, continuing our international expansion strategy in a highly relevant European market.

We acquired Natural Honey, a classic Spanish brand and leader in the body wash market thanks to the success of its natural ingredient-based products. A further step in the development of a European group seeking continuous growth.

We ambitiously entered the nutraceutical market through the acquisition of ESI, a company with a broad and diversified portfolio of high-quality food supplements and phytotherapeutics, and a leading player in pharmacy, parapharmacy and herbal medicine.

We are growing with the arrival of Deborah Group, a leading Italian make-up company: Deborah Milano is a classic brand that embodies Made in Italy beauty, making innovation and excellence in fashion make-up accessible to millions of women.

BioNike, a leading brand in the Italian dermocosmetic market in pharmacies, joins the Sodalis universe. This is our entry into the highly strategic pharmaceutical market, with a brand of absolute prestige, a pioneer in introducing the concept of dermatological cosmetics.

We welcome the company BrandCare, active in Spain and Portugal with its main brands Super Pop, Cristasol, Mistolin, Feno de Portugal. The acquisition allows us to continue our international development with two new subsidiaries in the Iberian Peninsula.

We welcome Lycia, a highly reputable Italian brand with solid market shares in categories such as deodorants, make-up removers and hair removal products, strengthening our know-how and position in Italian personal care.

A key step in our internationalisation process: we acquired Novamex, a French company that produces and markets ecological products under its L'Arbre Vert brand, a pioneer and leader in the French eco-friendly home care market. 
But that's not all... the international hair care brand Wash&Go also became part of the group, allowing us to establish ourselves as an increasingly dynamic player.

We continue the path of acquisitions of classic Italian brands with the take-over of Biopoint, an undisputed leading hair care brand in perfumery. Innovation, performance and sensoriality are the founding pillars of the hair care ranges that drive the brand's development.

We expanded our brand portfolio with the acquisition of Strep, a DIY hair removal specialist with a wide range of effective, simple and fast hair removal products.

We strengthened our presence in the Personal Care market through the acquisition of two classic Italian brands: Vidal, the bath and shower gel that brings energy and vitality to the whole family thanks to its intense and distinctive fragrances. Leocrema, the iconic body cream that has been providing moisturisation and softness to the skin for generations.

Inspired by the concept of well-being in Eastern culture, Tesori d'Oriente was born: a unique and unparalleled brand with the vision of offering everyone the chance to turn small daily acts into rituals of pure pleasure. The success of Tesori d'Oriente is the basis for the development of our Group.