Authentic styles to reflect and define different moments in every woman's day, this is what SGX NYC, a professionally-developed and accessible haircare brand, stands for. We want women to embrace their confidence and express themselves freely.

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Professionally Developed. Salon Inspired.
Professionally Developed. Salon Inspired.

Professionally Developed. Salon Inspired.

We settle for nothing less than salon-quality hair. In our innovative and  affordable hair care and hair styling products, we bring together professionally developed formulations and high-performance ingredients with a commitment to accessibility and sustainability, empowering every woman to express their unique beauty. SGX NYC offers a curated line of hair essentials, all infused with refreshing scents and a promise of cruelty-free and vegan-friendly excellence. We never use harsh or harmful chemicals like parabens, sulfates, phthalates, petroleum, and mineral oil.

Nikita Sona

Marketing

SGX & VO5

SGX NYC empowers you to FIND YOUR X FACTOR

SGX NYC is the secret to unlocking your unique style and expressing yourself freely no matter where the day takes you. For a style that is always effortlessly ready, so you feel ready for it all. Some women call it confidence. We call it an "X" factor from SGX. We take pride in our professionally developed hair care & styling essentials that are not only 100% vegan but also made with ingredients every hair loves while indulging your senses with refreshing scents and avoiding harsh or harmful chemicals.