Intense and vibrant fragrances that instil energy and vitality, formulations with 95% natural ingredients to cleanse the entire family.

Switch on your Vidality
Switch on your Vidality

Switch on your Vidality

A careful search for the most captivating scents, capable of delivering unique feelings of well-being, lies at the heart of Vidal products. Showering is not just about cleaning, but also represents a moment of regeneration and recharging. The intense and lively fragrances are the perfect way to reignite your energy.

Lara Panza



Vidal, Italy's favourite shower gel!

Vidal is Italy's favourite shower gel, thanks to its fresh and lively fragrances suitable for the entire family. The biodegradable formulations, with 95% natural ingredients, are enriched with innovative Hydradermal technology, a group of agents which have a moisturising and protective effect on the skin. Vidal's wonderfully fragrant, 100% Made in Italy products transform simply cleaning your skin into a true energy recharge.



#cantaconVidal won over 50,000 people with an on-field tour that touched the main squares of Italy thanks to two exceptional partners: RDS and Warner Bros Italia. Italy's premier radio station brought with it new Vidal Vitamin C energizer on the exclusive RDS Summer Tour, winning over audiences city after city with its life-size photobooth of the iconic Vidal shapes, challenging guests to sing in the shower! Great singing challenges were also on the tour with Warner Bros Italia, which turns 100: a celebratory trip to the most famous Italian seaside resorts during which Vidal was the protagonist to the tune of summer hits with the new Vidal Vitamina C. Full of energy for our VIDAL summer!