Vidal

Intense and vibrant fragrances that instil energy and vitality, formulations with 95% natural ingredients to cleanse the entire family.

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Switch on your Vidality

A careful search for the most captivating scents, capable of delivering unique feelings of well-being, lies at the heart of Vidal products. Showering is not just about cleaning, but also represents a moment of regeneration and recharging. The intense and lively fragrances are the perfect way to reignite your energy.

Lara Panza

Marketing

Vidal

Vidal, Italy's favourite shower gel!

Vidal is Italy's favourite shower gel, thanks to its fresh and lively fragrances suitable for the entire family. The biodegradable formulations, with 95% natural ingredients, are enriched with innovative Hydradermal technology, a group of agents which have a moisturising and protective effect on the skin. Vidal's wonderfully fragrant, 100% Made in Italy products transform simply cleaning your skin into a true energy recharge.

VIDAL AT THE VERTICAL SUMMER TOUR 2026

A summer filled with energy, fun and Vidalità. In 2026, Vidal took part in the Vertical Summer Tour, the traveling event organized by Radio Deejay, which brought music, entertainment and activities to 9 of Italy’s most popular seaside destinations.

Bibione, Rimini, Civitanova, Marina di Massa, Terracina, San Salvo, Massafra, Marina di Siracusa and San Vito Lo Capo provided the backdrop for a tour packed with music, activities and entertainment, reaching a total of 250,000 contacts.
As part of the tour, Vidal brought its energy to the beach through the sponsorship of Aqua Gym activities, engaging more than 3,000 participants in moments of sport and fun.
At the Vidal stand, visitors could also take part in dedicated activities and games, discover the Milky Vanilla Shower Gel and win this and other prizes.
An experience that brought Vidal’s energy to Italian beaches throughout the summer, inviting everyone to be swept away by the wave of Vidalità.