Creators of Wellbeing

Vision

Creating Wellbeing through brands that can care for people and the planet.

Mission

Develop brands of health, beauty, personal and home care products that can improve the daily lives of our consumers and create value in our economic, social and environmental context.

Values

Down-to-earth Dreamers

We set ambitious goals to shape the future of our Group. At the same time, we work extremely hard, every day, to give our all and overcome the challenges of the market. We have a pragmatic and concrete attitude, which allows us to focus on the key factors in achieving excellence.

Constant improvement

We believe in continuously upgrading our performance, our business and our organisation. Our focus is to constantly improve so that, over time, we can achieve truly extraordinary results.

Entrepreneurial mindset

Entrepreneurship is in our DNA. We are always enthusiastic about evaluating and seizing development opportunities and encourage an entrepreneurial approach in all of our talented employees, who have the chance to broaden their perspectives and really make a difference.

Agility and dynamism

We continuously invest to develop our brands, expand our business, drive research into new products and evolve the way we do business. Our approach allows us to anticipate market trends and implement our strategic moves at maximum speed.

Integrity and respect

We feel a strong corporate responsibility to guarantee lasting benefits for all stakeholders. We want to make our best contribution to develop relationships based on fairness and transparency with all our employees, consumers, customers, suppliers and collaborators, support the community and protect the environment.

"We set ambitious goals with a concrete attitude and an entrepreneurial approach. Our focus is to constantly improve ourselves, creating Wellness through our business."