Goovi

Nature and good vibes, this is the world of Goovi! A wellness brand that brings positivity to your day, encouraging you to love yourself and take care of yourself.

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Goovi is good, easy, natural.

At Goovi, well-being is the result of a holistic approach that works both from the inside, with food supplements, and on the outside, with skincare, bodycare and make-up products. Good: effective products with a clean & vegan philosophy for internal and external well-being. Easy: natural formulas, suitable for everyone, and easy to use. Natural: natural ingredients at the heart of the products, selected for their quality, efficacy and sustainability.

Valentina Banfi

Marketing

Goovi

The philosophy of good vibes as a lifestyle

Goovi is not just a brand, it's truly a way of life! We strive to spread the values of positivity, authenticity and self-love to Goovi lovers each and every day. How do we do this? Through our co-founder Michelle Hunziker, our vast social content and our natural products, which offer an in & out wellness experience. Our strength lies in our social first approach, which has allowed us to quickly build a community that shares our values and is our first source of daily inspiration, even in terms of product development.

GOOVI introduces Collagen Skin Reboot

Say Yes To Your Skin! With Collagen Skin Reboot, GOOVI expands its skincare offering with a new routine combining skincare and supplementation, highlighting the innovation of biomimetic vegan collagen.
The launch was celebrated with an immersive event dedicated to the press, creators and Goovi Lovers.
The event featured Michelle Hunziker, brand founder, Luca Parise, R&D Coordinator, and Stefania Izzo, Marketing Manager, who shared the vision and research behind the project.

The routine consists of three complementary products: Booster Collagene, a ready-to-drink liquid supplement formulated with Vecollal®, a biomimetic vegan collagen designed to mimic the amino acid profile of human type I collagen; Boosting Serum and Regenerating Cream, two skincare treatments combining three types of collagen, four pro-collagen peptides and vegan PDRN derived from Centella Asiatica through biotechnology.

With Collagen Skin Reboot, GOOVI strengthens its commitment to research and innovation, offering an integrated approach to skincare that brings together topical treatments and supplementation in a single IN&OUT routine.