Goovi | Sodalis Group

Nature and good vibes, this is the world of Goovi! A wellness brand that brings positivity to your day, encouraging you to love yourself and take care of yourself.

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Goovi is good, easy, natural.

At Goovi, well-being is the result of a holistic approach that works both from the inside, with food supplements, and on the outside, with skincare, bodycare and make-up products. Good: effective products with a clean & vegan philosophy for internal and external well-being. Easy: natural formulas, suitable for everyone, and easy to use. Natural: natural ingredients at the heart of the products, selected for their quality, efficacy and sustainability.

Valentina Banfi

Marketing

Goovi

The philosophy of good vibes as a lifestyle

Goovi is not just a brand, it's truly a way of life! We strive to spread the values of positivity, authenticity and self-love to Goovi lovers each and every day. How do we do this? Through our co-founder Michelle Hunziker, our vast social content and our natural products, which offer an in & out wellness experience. Our strength lies in our social first approach, which has allowed us to quickly build a community that shares our values and is our first source of daily inspiration, even in terms of product development.

Goovi returns to Milan Central Station with its Pop Up Store!

Goovi returns to Milan’s Central Station with an exclusive pop-up store entirely dedicated to the brand’s products.
Located in one of the city’s most iconic landmarks, the new store will allow both Italian and international customers to fully experience the positive energy that Goovi promotes.
Unlike the first edition, this time the pop-up will be set up on the station’s ground floor, bringing the brand’s identity to life through its signature colors and shapes that make Goovi instantly recognizable—this time in an even larger space and for a longer period. The store will in fact be open throughout the summer and until September, for a total of six months.

“It’s wonderful to be back in Milan with our pop-up store, a unique space that radiates good vibes and where Goovi lovers can truly feel the care and passion that goes into each product. It’s not just a shopping destination—it’s a full Goovi experience, thanks also to the guidance and advice from our staff and beauty experts. This is an important goal made possible by our community, which is our main source of inspiration and support,” says Michelle Hunziker, co-founder of Goovi.

The choice of colors and design creates a truly immersive experience into the world of Goovi and its range of clean & vegan products, formulated with a high concentration of natural ingredients.
The offering includes everything from dietary supplements to skincare and make-up, providing personalized wellness journeys—both inside and out—tailored to individual needs across all the brand’s lines.

Among the highlights are the new Me at My Brightest serum foundation and the latest additions to the Be My Berrinol line, designed to give the skin a smoother and plumper appearance, along with the full skincare and make-up collections that complete the Goovi universe.
Inside the pop-up store, visitors can also enjoy personalized consultations with beauty experts specializing in skincare, body care, and make-up, for an even more exclusive and tailored shopping experience.

The store will remain open until September, seven days a week from 8 AM to 9 PM.