Biopoint

Biopoint is an ode to feminine beauty. A message aimed at all those women looking for hair and body care treatments that offer tangible, high-performance results, capable of enhancing their natural beauty and accentuating their strengths.

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Beauty Declaration

Since 1954, Biopoint has been taking care of women's beauty by investing in three fundamental values: quality, innovation and safe results. Specific high cosmetic-action programmes characterised by quality, innovation and professionalism adapted to the needs of the most attentive consumers. Excellent treatments with refined ingredients and precious textures, to guarantee not only a high level of performance but also sensory pleasure.

Arianna Riva

Marketing

Biopoint

The Beauty Ritual by Biopoint

There are three secrets at the heart of the Biopoint philosophy: Performance - our treatments are offered in multi-step and customisable regimes for scalp, hair and skin care, with visible, immediate and proven results. Sensoriality - this is the core of the hair and body beauty routine. Enveloping, silky textures that act as the perfect introduction to a cocooning ritual that evokes immediate comfort. Innovation - the combination of technology and cosmetics is increasingly strong, and involves not only the development of formulations but also new high-tech equipment to guide the consumer in choosing the most suitable treatments.

The Fragrance Corner: Milan Embraces the World of Fragrance with BioPoint

On October 2 and 3, Milan smelled even more wonderful than usual!

The historic Chiosco del Verzeratt was transformed into The Fragrance Corner, a space dedicated to beauty and BioPoint’s new fragrance line for body and hair, designed to engage visitors in a sensory experience.

Over the two days, more than 1,400 people discovered the new line through a series of activities, including express hairstyling at the Hair Corner, a branded cart and a giant Plinko game inspired by the shape of the new bottle. A blend of beauty, fun and fragrance that turned every visit into an opportunity to discover the world of BioPoint.

An immersive experience in the heart of Milan, bringing the public closer to the new line through a story told with fragrances, attention to detail and engaging moments.