Beauty Declaration
Since 1954, Biopoint has been taking care of women's beauty by investing in three fundamental values: quality, innovation and safe results. Specific high cosmetic-action programmes characterised by quality, innovation and professionalism adapted to the needs of the most attentive consumers. Excellent treatments with refined ingredients and precious textures, to guarantee not only a high level of performance but also sensory pleasure.
Arianna Riva
Marketing
Biopoint
The Beauty Ritual by Biopoint
There are three secrets at the heart of the Biopoint philosophy: Performance - our treatments are offered in multi-step and customisable regimes for scalp, hair and skin care, with visible, immediate and proven results. Sensoriality - this is the core of the hair and body beauty routine. Enveloping, silky textures that act as the perfect introduction to a cocooning ritual that evokes immediate comfort. Innovation - the combination of technology and cosmetics is increasingly strong, and involves not only the development of formulations but also new high-tech equipment to guide the consumer in choosing the most suitable treatments.
