For more than 40 years, Lycia has been focused on women's well-being, with effective products and innovative formulas for personal care.

The friend of your well-being
The friend of your well-being

The friend of your well-being

Lycia was created to offer wellness solutions for all women. Products with effective, delicate and dermatologically tested formulas to respect the skin's balance as much as possible. Enriched with fresh fragrances and silky textures, Lycia products guarantee protection and hygiene at all times of day.

Ilaria Calzari

Marketing

Lycia

Learning to love ourselves, more and more every day

For Lycia, well-being is the state of equilibrium in which a woman finds her way of living in harmony with her body and the environment. This is why Lycia offers solutions to make women feel secure and at ease at all times of day, thanks to effective and delicate formulations that respect all skin types. Thanks to research and the use of recycled materials, Lycia products are increasingly more sustainable and respectful of our planet.

NEWS

Dancing with Lycia: a special moment for moms and daughters

For Mother’s Day, Lycia wanted to celebrate the unique bond between mothers and daughters with a special event: Dancing with Lycia!

A day filled with fun, creativity, and precious togetherness, where participants shared unforgettable moments.

Mothers and their little girls became dancers for a day, learning an easy and fun choreography together, and then letting loose on the dance floor among smiles and hugs.

Making the experience even more magical, creative workshops allowed them to customize picture frames and charms to take home as a sweet keepsake of this emotion-filled day.

During the event, the stars of the day also had the chance to discover Lycia Deo Girl, the deodorant designed for young girls, guiding them through their first personal care routines with gentleness, protection, and all the freshness of Lycia.

A sweet and special way to celebrate the beauty of being together, surrounded by music, colors, and lots of love.