Be Your Why
With BE YOUR WHY, debbY encourages new generations to embrace their own “why”: what inspires them, guides their choices, and makes their way of expressing themselves unique. Makeup becomes a space for freedom, where they can play with color, reinterpret trends, and choose the look that truly represents who they are. To bring this freedom to life, debbY develops high-performance formulas and innovative textures at an affordable price, designed to inspire everyday experimentation and help everyone discover their own way of experiencing makeup.
Malvina Cova
Marketing
Deborah Group
Debby, many colours, many ways of being.
Throughout all these years, fashions and trends have passed, habits have changed, but deBBY is still there, alongside the girls, as a friend that has grown with them, becoming what girls need today. That's why, today, deBBY is the voice of a generation of girls facing life's challenges, always ready to go, ironic and critical, intelligent and determined, who believe in friendship and who are not afraid to share their emotions and thoughts on social media. deBBY is always close to its consumers and to the evolution of their needs, and understands the change in girls' relationship with make-up: girls know how to use make-up, they know what products they need and how to use them, girls know why they choose deBBY.
