Biopoint | Sodalis Group

Biopoint is an ode to feminine beauty. A message aimed at all those women looking for hair and body care treatments that offer tangible, high-performance results, capable of enhancing their natural beauty and accentuating their strengths.

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Beauty Declaration

Since 1954, Biopoint has been taking care of women's beauty by investing in three fundamental values: quality, innovation and safe results. Specific high cosmetic-action programmes characterised by quality, innovation and professionalism adapted to the needs of the most attentive consumers. Excellent treatments with refined ingredients and precious textures, to guarantee not only a high level of performance but also sensory pleasure.

Arianna Riva

Marketing

Biopoint

It's not a dream. It's Biopoint.

There are three secrets at the heart of the Biopoint philosophy: Performance - our treatments are offered in multi-step and customisable regimes for scalp, hair and skin care, with visible, immediate and proven results. Sensoriality - this is the core of the hair and body beauty routine. Enveloping, silky textures that act as the perfect introduction to a cocooning ritual that evokes immediate comfort. Innovation - the combination of technology and cosmetics is increasingly strong, and involves not only the development of formulations but also new high-tech equipment to guide the consumer in choosing the most suitable treatments.

Biopoint presents the new campaign for the relaunch of the Extreme Repair line!

Biopoint, a leading brand in hair care, is back on air with a new multi-subject campaign across major national TV networks, print media, and social platforms.
At the heart of the project is the relaunch of the Extreme Repair line, now featuring an even more advanced and high-performance formula.

The campaign aims to highlight the evolution of the line by combining scientific innovation with sophistication—two elements that have always been hallmarks of the Biopoint world.
The storytelling unfolds in a high-tech laboratory, a symbolic space where next-generation solutions are created for all hair types—from curly to wavy to straight—designed to deliver visible, immediate, and long-lasting results.
“Hair beauty has a new formula” is the guiding concept of the narrative.
At the center of the commercial are women with diverse looks and personalities, united by the desire to care for their hair in an effective and mindful way. It’s a celebration of diversity and female empowerment, reflected in the versatility and high performance of the new Extreme Repair.
The high-tech lab concept also extends to other iconic lines of the brand, such as Volumizer and Control Curly, reinforcing Biopoint’s scientific and highly specialized approach.

The communication unfolds through an integrated plan that includes TV, print, and digital, with dynamic formats, original content, and a modern, engaging visual language.

With this new campaign, Biopoint reaffirms its identity: a glamorous and sophisticated brand, expert and innovative, capable of meeting women’s real needs with targeted, cutting-edge solutions.