Biopoint | Sodalis Group

Biopoint is an ode to feminine beauty. A message aimed at all those women looking for hair and body care treatments that offer tangible, high-performance results, capable of enhancing their natural beauty and accentuating their strengths.

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Beauty Declaration

Since 1954, Biopoint has been taking care of women's beauty by investing in three fundamental values: quality, innovation and safe results. Specific high cosmetic-action programmes characterised by quality, innovation and professionalism adapted to the needs of the most attentive consumers. Excellent treatments with refined ingredients and precious textures, to guarantee not only a high level of performance but also sensory pleasure.

Arianna Riva

Marketing

Biopoint

It's not a dream. It's Biopoint.

There are three secrets at the heart of the Biopoint philosophy: Performance - our treatments are offered in multi-step and customisable regimes for scalp, hair and skin care, with visible, immediate and proven results. Sensoriality - this is the core of the hair and body beauty routine. Enveloping, silky textures that act as the perfect introduction to a cocooning ritual that evokes immediate comfort. Innovation - the combination of technology and cosmetics is increasingly strong, and involves not only the development of formulations but also new high-tech equipment to guide the consumer in choosing the most suitable treatments.

Biopoint Glam Suite

An afternoon of wellnbeing and self-care together with Biopoint and some special guests.

The watchword: coolness!
An experience dedicated to beauty and wellness, where every detail was designed to enhance the value of self-care. In the splendid setting of the special suite of the Radisson Collection Palazzo Touring Club, our guests Francesca Busi, Sabrina Ghio, Elisa Maino and Rachele Santoro were welcomed in an intimate and relaxing atmosphere, ideal for experiencing a moment of pampering and attention. The girls had the opportunity to get ready together with a team of professional stylists, who accompanied them step by step in creating the perfect look, highlighting the charm of each of them.

The stylists used products from the Biopoint line to enhance the natural beauty of their hair. Between targeted treatments and styling tips, the participants discovered how BIOPOINT products can make the difference in their beauty routine, transforming a simple daily gesture into a moment of authentic well-being.