Vidal

Intense and vibrant fragrances that instil energy and vitality, formulations with 95% natural ingredients to cleanse the entire family.

Switch on your Vidality

A careful search for the most captivating scents, capable of delivering unique feelings of well-being, lies at the heart of Vidal products. Showering is not just about cleaning, but also represents a moment of regeneration and recharging. The intense and lively fragrances are the perfect way to reignite your energy.

Lara Panza

Marketing

Vidal

Vidal, Italy's favourite shower gel!

Vidal is Italy's favourite shower gel, thanks to its fresh and lively fragrances suitable for the entire family. The biodegradable formulations, with 95% natural ingredients, are enriched with innovative Hydradermal technology, a group of agents which have a moisturising and protective effect on the skin. Vidal's wonderfully fragrant, 100% Made in Italy products transform simply cleaning your skin into a true energy recharge.

NEWS

Summer 2025: a wave of Vidality!

A NEW and REFRESHING WAVE of VIDALITY is sweeping across Italy!

The new Vidal campaign has officially launched: a unique communication plan that sees the brand starring on TV, on-demand platforms, YouTube, Radio, and Spotify.

Thanks to its fragrances, every shower becomes a moment of pure positive energy:
a burst of freshness and good vibes that awakens the senses and washes away fatigue.

The new commercial is a true anthem to daily renewal: a vibrant choreography, an unforgettable jingle, and a multicolored wave spreading energy, positivity, and wellbeing.

But that’s not all!
A dedicated social media campaign is also on the way, featuring creator Federico Antoine.
And once again this year, the tour is on: Vidal is the official sponsor of the Vertical Summer Tour powered by Radio Deejay, bringing the Vidal wave to some of Italy’s most beautiful beaches.

WATCH IT HERE

SUMMER 2025: AN EXPLOSION OF FRESHNESS!