Deborah Milano

The brand's DNA is characterised by an extraordinary sensitivity to colour, a passion for design, attention to detail and Made in Italy taste. Deborah Milano's vision is to make fashion make-up accessible to all women.

Glam up your beauty

Independent, dynamic women who never sacrifice having perfect make-up. Deborah Milano has dedicated a cover look to these women, showcasing their femininity without betraying their authenticity. The great expertise of the Research and Development Laboratories has always guaranteed state-of-the-art formulations and proven performance. By continuously listening to the needs of consumers and studying the latest trends, we have always been able to develop innovative make-up and skin care products.

Carlotta Deagostini

Marketing

Deborah Milano

The Deborah woman is always with the times

Deborah Milano positions itself as the fashion make-up brand for all trend-conscious women who always have their finger on the pulse, and who always strive for a carefully curated look using affordable products. The Deborah woman is independent and dynamic and refuses to surrender her right to take care of herself and feel glamorous despite having a hectic life and countless commitments that see her split between family, work, friends and free time. Deborah Milano wants to put a spotlight on the beauty of these women, bringing an irreverent and glamorous touch to their daily lives and making them stand out from the crowd to feel their best each and every day.

NEWS

Deborah Milano unveils the new CITY LIFT VOLUME Tubing Mascara

Deborah Milano expands its eye make-up collection with CITY LIFT VOLUME Tubing Mascara, the new mascara designed to elevate every lash and enhance the eyes from the very first application.

Powered by innovative Tubing Technology, the formula wraps each individual lash in a flexible tube, delivering volume, definition and an instant lifting effect without weighing lashes down. Enriched with Panthenol, CITY LIFT VOLUME Tubing Mascara helps keep lashes soft and comfortable while ensuring intense, long-lasting results. It can also be removed effortlessly with warm water only, with no need for a dedicated makeup remover.

To celebrate the launch of this exciting new product, Deborah Milano hosted an exclusive event in the heart of Milan, welcoming journalists, creators and beauty and make-up professionals for an evening dedicated to discovering the new mascara.

During the glamorous cocktail party, guests had the opportunity to experience the iconic CITY LIFT VOLUME Tubing Mascara firsthand through product trials and interactive beauty moments, enjoying an immersive experience that celebrated innovation, beauty and self-expression..