Deborah Milano

The brand's DNA is characterised by an extraordinary sensitivity to colour, a passion for design, attention to detail and Made in Italy taste. Deborah Milano's vision is to make fashion make-up accessible to all women.

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Glam up your beauty

Independent, dynamic women who never sacrifice having perfect make-up. Deborah Milano has dedicated a cover look to these women, showcasing their femininity without betraying their authenticity. The great expertise of the Research and Development Laboratories has always guaranteed state-of-the-art formulations and proven performance. By continuously listening to the needs of consumers and studying the latest trends, we have always been able to develop innovative make-up and skin care products.

Carlotta Deagostini

Marketing

Deborah Milano

The Deborah woman is always with the times

Deborah Milano positions itself as the fashion make-up brand for all trend-conscious women who always have their finger on the pulse, and who always strive for a carefully curated look using affordable products. The Deborah woman is independent and dynamic and refuses to surrender her right to take care of herself and feel glamorous despite having a hectic life and countless commitments that see her split between family, work, friends and free time. Deborah Milano wants to put a spotlight on the beauty of these women, bringing an irreverent and glamorous touch to their daily lives and making them stand out from the crowd to feel their best each and every day.

DEBORAH Milano: Just Glam at Milano Beauty Week

During Milano Beauty Week, Deborah Milano opened a new chapter defined by contemporary glamour, authenticity and personal expression.
At the heart of this evolution is Just Glam, the brand’s new concept: glamour not as something to aspire to, but as an attitude to embrace and express every day.
The star of the relaunch was Milano Red Mat Soft Touch, the new version of Deborah Milano’s iconic lipstick, at the centre of the different initiatives taking place throughout the week.

From the Edicola Accademia di Brera, transformed into an iconic total-red touchpoint dedicated to the brand, to the “Ditelo con le labbra” talk organised with Amica, and the participation in Beauty Gives Back, the beauty industry’s solidarity initiative, Deborah Milano connected with the public through experiences, beauty moments and opportunities for discovery.
The story was further amplified through the collaboration with Radio Monte Carlo, the official radio partner of Milano Beauty Week, with on-air coverage and a live moment dedicated to the new lipstick.

A week celebrating contemporary glamour that is always personal, bringing Deborah Milano’s new identity to life and placing “Just Glam” at the heart of the city.