NEWS

Goovi lights up Milan with its WOW Tram

Goovi brought all its positive energy to Milano Beauty Week with a truly one-of-a-kind experience: the WOW Tram, which departed from Via Hugo on September 21st, turning a simple ride through the city into an unforgettable moment of beauty and fun.

On board, the star of the show was the brand-new Eyes WOW Shot Mascara, the all-in-one innovation set to revolutionize every gaze. Guests had the chance to experience it in an exclusive and dynamic setting, through face yoga sessions, guided product tests with beauty experts, and activities designed to highlight the power of the eyes.

The journey was made even more special with personalized gifts and Goovi surprises, telling the story of the brand in a fresh, engaging, and positively energetic way.