News and awards for L'Arbre Vert!

2024 was an extraordinary year for L’Arbre Vert, and 2025 begins with a prestigious recognition!
Our French brand, a pioneer in the eco-friendly market, continues to stand out for the quality of its products and its constant commitment to respecting the environment and people’s health.

A commitment that has earned the trust and appreciation of consumers, leading us to achieve a new and important milestone: L’Arbre Vert has been named BRAND OF THE YEAR 2025!

This title was awarded as part of a study conducted by POY France on over 15,000 consumers, with at least 500 users for each competing product, who evaluated the items based on three key criteria: innovation, perception of novelty, and attractiveness.
A recognition that rewards the daily work of our teams, who are always committed to offering effective, safe, and sustainable products.

But this is not the only award celebrating the brand’s commitment!
AWARD FOR A BRAND THAT REDUCES THE ENVIRONMENTAL IMPACT OF ITS PACKAGING – Awarded by Kantar
This recognition was measured through the Prométhée tool, which monitors brand perception. The system is based on online questionnaires continuously sent throughout the year to a highly qualified and representative panel of the French population, averaging 14,000 participants per market.
Being awarded in this category highlights the brand’s commitment to sustainability and reducing environmental impact!

CARREFOUR GRAND PRIX FOR INNOVATION – Home Care Category with the "Almond Hand Soap Refill"
On November 19, Carrefour concluded its Grand Prix for Innovation. After weeks of voting in 6,000 participating stores, on the website, and through the "Mon Avis Le Rend Gratuit" community, Carrefour customers selected their favorite products from approximately 300 new national brand references, distributed across 18 categories.
For each category, three finalist products were selected by customers and then evaluated by an expert jury. The "Almond Hand Soap Refill" stood out in the Home Care category, emphasizing our commitment to innovation and sustainability!