Goovi returns to Milan Central Station with its Pop Up Store!

Goovi returns to Milan’s Central Station with an exclusive pop-up store entirely dedicated to the brand’s products.
Located in one of the city’s most iconic landmarks, the new store will allow both Italian and international customers to fully experience the positive energy that Goovi promotes.
Unlike the first edition, this time the pop-up will be set up on the station’s ground floor, bringing the brand’s identity to life through its signature colors and shapes that make Goovi instantly recognizable—this time in an even larger space and for a longer period. The store will in fact be open throughout the summer and until September, for a total of six months.

“It’s wonderful to be back in Milan with our pop-up store, a unique space that radiates good vibes and where Goovi lovers can truly feel the care and passion that goes into each product. It’s not just a shopping destination—it’s a full Goovi experience, thanks also to the guidance and advice from our staff and beauty experts. This is an important goal made possible by our community, which is our main source of inspiration and support,” says Michelle Hunziker, co-founder of Goovi.

The choice of colors and design creates a truly immersive experience into the world of Goovi and its range of clean & vegan products, formulated with a high concentration of natural ingredients.
The offering includes everything from dietary supplements to skincare and make-up, providing personalized wellness journeys—both inside and out—tailored to individual needs across all the brand’s lines.

Among the highlights are the new Me at My Brightest serum foundation and the latest additions to the Be My Berrinol line, designed to give the skin a smoother and plumper appearance, along with the full skincare and make-up collections that complete the Goovi universe.
Inside the pop-up store, visitors can also enjoy personalized consultations with beauty experts specializing in skincare, body care, and make-up, for an even more exclusive and tailored shopping experience.

The store will remain open until September, seven days a week from 8 AM to 9 PM.