Just Wash&Go is the spirit of the brand that has been offering multi-tasking hair care treatments with immediate results since 1987, delivering strong, voluminous, healthy-looking hair in one simple step.

So much more than a shampoo
So much more than a shampoo

So much more than a shampoo

Enriched with 95% natural ingredients, our formulas are biodegradable and vegan*, and combine gentle cleansing of the scalp with a conditioning effect on the hair, ideal for frequent washing. Suitable for the needs of the entire family, Wash&Go offers a shampoo for every hair type, experimenting with formulas with natural ingredients sourced from around the world, for a specific effect. All enriched with a fresh, transversal fragrance. *Biodegradable formula: verified by OECD 301F test. Vegan formula: without ingredients of animal origin.

Maria Elena Conti



Wash&Go: the perfect match

Wash&Go products have always been made for those looking to ensure the well-being and beauty of their hair, combining a philosophy of being natural with practicality and convenience. Our shampoos have been designed to satisfy the needs of the entire family, using natural ingredients, such as aloe vera, a cure-all for dry hair, or pomegranate, perfect for coloured hair, thus adapting to the different hair types and, at the same time, being presented to the consumer in convenient and fast formats. Wash&Go is the ideal hair care treatment for those who need to get the most out of just one treatment, even if they have very little time on their hands.