Welcome Artdeco

We are pleased to announce the agreement for the acquisition of a majority stake in the Artdeco Cosmetics Group. Founded in 1985, the German family-run Artdeco Group offers three distinct and complementary brands: Artdeco, Make up Factory and ANNY.  Artdeco, its flagship make up brand, is the undisputed market leader in the German selective make up market, with an “affordable luxury” positioning and a strong consumer recognition and loyalty. The brand boasts a wide and attractive product portfolio with a track record of successful launches and innovations and is particularly renowned to be the inventor of the refillable beauty box. Make up Factory offers a wide range of professional make up products and ANNY has become the trend setting nail brand in the selective market. The company employs 680 people based just outside Munich and operates a proprietary production site for assembly of the products and a cutting-edge logistic warehouse located in Karlsfeld and Bergkirchen (in the greater Munich metropolitan region). For our  Group, this project represents a major milestone in our path of international development, reinforcing our position as one of the most important independently-owned European Beauty player. The acquisition remarkably consolidates the business in Germany, where we are already active with our owned affiliate, Lornamead, and in the make up market, a strategic industry for our future. Our CEO Fabio Granata declared: “This acquisition allows us to grow in Germany,  one of the biggest Beauty european market, with a really outstanding and well-perfoming company, highly recognized for its strong heritage and best-in-class capabilities in the make up industry. We share key common values with Artdeco and we are confident to develop, together with the management team, a strategic roadmap to further expand the business.” Helmut Baurecht, CEO of Artdeco Group, stated: : “I have built up the Artdeco group in the past 39 years to become a German market leader with a strong international presence.  We are delighted to have found a strong partner in Sodalis, to further accelerate our growth and foster the continuing international development of our brands. A partner who shares our passion for uncompromising quality and continuous innovation, which is reflected in our products.  Sodalis has a proven track record in building and expanding brands, combining a dynamic and entrepreneurial mindset with the long-term vision of a family business.” The transaction is expected to close early June at the latest, after having obtained the necessary clearance by the anti-trust authorities. Sodalis was advised by EY Germany, partnered by Claudio Chiandussi (Lead and Finance), Dr. Maximilian Menges (Legal), Ivo Schmohl (Tax) and Rene Barth (HR). We are thrilled to welcome Artdeco team to our Sodalis universe.