NEWS

DEBORAH MILANO presents the new 'Like a PRO' Mascara. Your look, PRO level.

The exclusive new Deborah Milano campaign is on air: starring the new version of Like a PRO Mascara with Hyaluronic Acid. The glamorous, modern and high-impact video captivates with its distinctive and recognisable message: the new Like a PRO Mascara is ultra-performing with a professional effect. Interspersed with neon, ring lights and the iconic red, Deborah Milano returns with an impactful and appealing image. The new Mascara will be advertised on TV and digital and extended through an influencer marketing campaign with an estimated global reach of 50 million users.

Deborah Milano presenta il nuovo Mascara LIKE A PRO effetto extension, con Acido Ialuronico dalle proprietà idratanti. Un mascara di ultima generazione dalla performance straordinaria per ciglia morbide e luminose, delicatamente incurvate dalla lunghezza effetto WOW, per uno sguardo sempre più intenso e profondo.

News

2024.11.15

Skincare Masterclass Dermolab with Cocooners

Discovering the New Botox-Like Effect Line.On Friday, October 15th, an exclusive masterclass was held at the stunning Spazio Illumi venue in Milan, dedicated to unveiling the benefits of Dermolab’s ne...

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2024.11.06

Our Italian headquarters have a new look!

A Refresh of Wellbeing!Our Italian headquarters have a new look, designed to promote the daily well-being of our team, creating a space that fosters a functional, modern, and inspiring work environmen...

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2024.10.23

BioNike for Research – Partnership with the IEO-MONZINO ETS Foundation

BioNike strengthens its commitment to support Health research and women in Science with the ‘Women in Research’ project.We are pleased to announce the winner of the scholarship funded by BioNike as pa...

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2024.10.17

ESI: two days to discover the new FERMENTAL probiotic line

On October 17 and 18, ESI organized a special event in Genoa and at its headquarters in Albissola Marina, dedicated to the new FERMENTAL line of probiotics.Over two days of in-depth exploration and di...

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2024.10.16

Biopoint Glam Suite

An afternoon of wellnbeing and self-care together with Biopoint and some special guests.The watchword: coolness!An experience dedicated to beauty and wellness, where every detail was designed to enhan...

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2024.10.09

Consolidated Sustainability Report 2023

We are proud to announce the launch of our first Consolidated Sustainability Report 2023, an important milestone that demonstrates our commitment to a more virtuous and transparent management of ESG (...

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2024.09.28

Sodalis Group at Crema Beauty Days

SODALIS GROUP is MAIN PARTNER of CREMA BEAUTY DAYS! Crema Beauty Days is a cultural initiative of the Municipality of Crema, created in collaboration with Cosmetica Italia in conjunction with the Mila...

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2024.09.28

Deborah Milano x Milano Beauty Week

On the occasion of the Milano Beauty Week, Deborah Milano presented its exclusive Beauty Cube in Piazza Duomo, a unique space that represents the history of the brand, the love for the city of Milan a...

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2024.09.26

BioNike Cosmeceutical Day

On the occasion of the third edition of the Milano Beauty Week, in the suggestive setting of the Sala Mengoni di Cracco in Galleria, BioNike previewed the new Biorimodelling Retinol protocol of the ex...

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2024.09.25

BioNike x Milano Beauty Week

A journey through innovation, well-being and timeless beauty. BioNike is pleased to announce its participation in the third edition of the Milano Beauty Week, one of the most anticipated events in the...

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2024.09.16

SODALIS LANDS IN AMERICA!

With deep pride we announce a new major acquisition which leads to a fundamental milestone for our group: the entry of Sodalis in America with a direct subsidiary. Sodalis USA and Sodalis Mexico come ...

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2024.08.05

oh làlà, FOREVER CHIC

French chic and the trendy material Matelassé are the sources of inspiration for our fall/winter collection this year. Our new shades support the elegant, cosmopolitan look: the trendy color aubergine...

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2024.06.21

ESI, feeling good is natural

“From ESI research, feeling good is natural” is the new claim that talks about well-being at the center of the ESI world, shifting the axis from “simple care” to “taking care” and transforming the str...

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2024.06.07

BioNike presents SEAtizen Science

From the renewed collaboration between Worldrise and BioNike, the SEAtizen Scienze project was born which promotes the active participation of the community in providing and consolidating new knowledg...

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2024.06.07

GOOVI DAY with Michelle Hunziker

A day dedicated to well-being, together with co-founder Michelle Hunziker. Last June 7th, the first Goovi Day was held, a day entirely dedicated to goovi lovers designed to accompany them on a journey...

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2024.06.03

Lycia Comfort Box

Lycia presents the LYCIA COMFORT BOX project created in collaboration with the students of the Istituto Superiore Majorana-Arcoleo of Caltagirone! A group of students from the Istituto participated in...

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2024.05.29

Lycia and iO Donna A Corpo Libero

During the event A Corpo Libero by iO Donna, Lycia conquered the Montanelli Gardens in the heart of Milan with a true well-being project! Two days - open to the local community - dedicated to sport wi...

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2024.05.15

BioNike Birthday Party

On May 15th BioNike celebrated its 64th birthday in a splendid venue together with the whole team. Accompanied by the enchanting melody of the harp, BioNike celebrated yet another milestone, the resul...

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2024.05.10

BioNike presents the new ABSOLUTE MASCARA - FAN EFFECT VOLUME

An absolute novelty from BioNike research: welcome ABSOLUTE MASCARA VOLUME FAN EFFECT. Eyelash mascara that instantly gives more volume, length, curl and definition, thanks also to the curved shape of...

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2024.05.08

Welcome Artdeco

We are pleased to announce the agreement for the acquisition of a majority stake in the Artdeco Cosmetics Group. Founded in 1985, the German family-run Artdeco Group offers three distinct and compleme...

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2024.04.29

The first POP UP Store

Goovi opens its first pop up store in Milan Central Station. A special inauguration, in a symbolic place in Milan, where Italian and international customers will be able to travel immersing themselves...

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2024.04.24

BEST PRODUCT OF THE YEAR 2024

We're so proud to share another great achivement for our #Creations !Our Tesori d'Oriente Softener won the BEST PRODUCT OF THE YEAR 2024 within its category in Greek market! One more amazing resu...

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2024.04.24

The Cherry Garden in Sospiro

On April 22nd on the occasion of World Earth Day, Tesori d'Oriente presented the gesture of gratitude towards nature. The «Sospiro di Benessere» project, thanks to the planting of The Cherry Garden in...

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2024.04.24

L’ARBRE VERT N°1 ENGAGEMENT

For the THIRD YEAR L'Arbre Vert is recognized as number one in COMMITMENT by La marque préférée des Français (Frenchies’ favorite brand).This category rewards brands that stand out for their commitmen...

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2024.04.08

Sodalis x Fondazione Fracta Limina

As part of our CSR projects to create well-being for the local community, we have chosen to support the Fracta Limina Foundation in the creation of a cutting-edge centre for autistic citizens in Meleg...

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2024.03.22

Top Performer Award

A new incredible success! Biopoint won the TOP PERFORMER Award during the Milano Marketing Festival promoted by Class Editori.The recognition is awarded to companies which, selected on the basis of ob...

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2024.03.18

SUPER VINYL NO TRANSFER SHAKE LIPSTICK

The Secret for Vinyl and Flawless Lips for up to 16 Hours!Brilliant, luminous and unforgettable, vinyl-effect lips follow the boldest and most captivating trend of the moment!A great return from the r...

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2024.03.11

BioNike presents AGE·UV SPECIALIST SPF 50+

In response to the need to protect against premature skin aging, BioNike presents two new products for the daily protection of facial skin, which are added to the range of DEFENSE SUN references, with...

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2024.03.08

BioNike is a Research Partner of the IEO•MONZINO Foundation

On the occasion of World Women's Day, BioNike, a leading company in the dermatological cosmetics sector, formalizes its membership in the Partner for Research program of the IEO-MONZINO Foundation whi...

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2024.03.07

GOOVI presents The Booty Show by Michelle Hunziker

The new GOOVI TV campaign is on air, previewed on Canale 5 during the first episode of the "Michelle Impossible" program.The protagonist of the Shape Your Booty campaign is the line of clean&vegan...

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2024.02.23

Dermolab presents Botox-Like Effect

Dermolab presents the new and exclusive line of Botox-Like Effect cosmetics: born from the tireless research of the Deborah Group laboratories, an extraordinarily innovative revolutionary anti-aging d...

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2024.01.31

Protecting biodiversity: L'Arbre Vert and the protection of bees

Always attentive to the protection of biodiversity, l'Arbre Vert has focused its attention on the protection of bees. A project that started in 2022 with the installation of several beehives in the ga...

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2024.01.29

GLAM & GREEN KITS: new recyclable eco-packs with innovative designs for sustainable make-up

Innovation meets beauty. A true jewel of eco-design, in which aesthetic refinement and environmental sustainability come together to create the next generation of timelessly elegant make-up. Our brand...

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2024.01.17

The Good Vibes Company has won the 2023 Pambianco leQuotabili Award!

We are thrilled to announce our latest achievement: The Good Vibes Company has won the 2023 Pambianco leQuotabili Award for the Small Cap beauty division. Michelle Hunziker, founder of the compan...

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2023.12.15

BIONIKE: NEW ‘MY AGE’ VISION

Broaden your beauty horizons: the new BioNike My Age campaign.

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2023.12.12

Tesori d’Oriente x Italian Perfumery Institute

The School of Higher Education in Perfumery meets Tesori d’oriente.

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2023.12.07

Tesori D’Oriente turns 25!

Tesori D'oriente was founded in 1998 with the desire to convey escapism, inspiration and suggestion through a simple yet profound olfactory experience: the mystery of a journey to faraway lands told t...

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2023.10.31

Tesori d'Oriente x Fondazione Italiana Ambiente (Italian Environment Foundation)

We are proud to announce the next step of the Tesori per Natura: Tesori d'Oriente supports the Italian Environment Foundation.

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2023.10.11

VIDAL ON TOUR

#cantaconVidal won over 50,000 people with an on-field tour that touched the main squares of Italy.

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2023.09.29

GOOVI celebrates its 5th birthday with its lovers

A social-friendly exhibition space at the foot of the Madonnina, open to all beauty enthusiasts for a dose of good vibes in the company of Michelle Hunziker.

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2023.07.27

Sodalis Group presents Sodalis Dream

Sodalis Group presents Sodalis Dream: the first hybrid press day designed to preview new products from the Group's brands.

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2023.06.13

UN MARE DI STELLE (A SEA OF STARS): BioNike renews its support for WORLDRISE

BioNike renews its collaboration with Worldrise with the second chapter of the UN MARE DI STELLE.

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2023.06.08

New light to your hair with Biopoint Hair Lamination.

Shampoo, Conditioner, Laminating Serum and Crystal Sublimator Gel, the 4 steps of the innovative Biopoint Hair Lamination treatment for shiny, radiant, shimmering hair.

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2023.02.28

Goovi, the digitally-native wellness brand co-founded by Michelle Hunziker, joins the Sodalis family

Sodalis acquires the Goovi brand from Artsana, thus becoming the group's first digitally-native brand.

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2022.08.27

BioNike supports Worldrise in the protection of the marine habitat with the "Un mare di Stelle" (A sea of stars) project

BioNike has created the "Un mare di stelle" project in support of the Worldrise non-profit association, which develops initiatives aimed at the conservation and enhancement of the marine environment.

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2022.07.26

Tesori d'Oriente protects Italy's natural heritage with the "Tesori per Natura" (Treasures for Nature) project

Tesori per Natura: an important social responsibility project to protect 5 secular and ancient trees of eastern origin, Italy's natural heritage.

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2022.07.22

BioNike relaunches the Defence Sun photoprotection line

BioNike relaunches Defence Sun, the cutting-edge photoprotection line created to protect the skin from the sun while respecting the environment, and returns to advertising with a cross-media campaign.

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2022.07.20

With Deborah Milano, fall in love with your lips at the first touch

Deborah Milano is back on air with the new integrated TV and digital campaign for the launch of the new RED TOUCH COMFORT MAT lipstick.

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2022.07.12

Free to feel smooth whenever you want with Strep

To shave or not to shave is a choice that every woman should be able to make in complete freedom, based on her needs and her own way of being.

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2022.07.04

Lycia is back to be by the side of all women

Lycia, the friend of well-being, renews its brand image with a new integrated TV and Digital campaign.

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2022.01.27

Biopoint is back to support the relaunch of Professional Hair Program

Biopoint is back to support the relaunch of Professional Hair Program with a new concept featuring a fresh, dynamic and pop image!

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2022.01.19

Deborah Milano painted by Paola Turan

Deborah Milano launches its first Limited Edition capsule collection, signed by model and influencer Paola Turani.

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2021.12.15

Deborah Milano launches its first Limited Edition capsule collection, signed by model and influencer Paola Turani.

Sodalis acquires the company Lornamead in Germany and a portfolio of brands in the UK from Meiyume.

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