NEWS
New light to your hair with Biopoint Hair Lamination.
Shampoo, Conditioner, Laminating Serum and Crystal Sublimator Gel, the 4 steps of the innovative Biopoint Hair Lamination treatment for shiny, radiant, shimmering hair. In the campaign, the beautifully brown-haired protagonist reveals her hair, 4 times more moisturised, 7 times more repaired and 7 times more shiny, with rapid movements and plays of light. Starting from the launch in April 2023, Biopoint Hair Lamination has been supported by an integrated multi-channel campaign capable of extending across all digital and print platforms with TV programming, exposure in the most prestigious Italian magazines and digital/influencer marketing campaigns for a cross-channel system capable of generating more than 150 million impressions.
Hair Lamination è l’innovativo trattamento di laminazione capillare, pensato per intervenire su capelli sfibrati, rovinati e danneggiati, con un risultato straordinario sin dalla prima applicazione. I capelli sono avvolti in una lucentezza 3D, ad effetto specchio che dura fino a un mese. Shampoo, Balsamo, Siero Laminante e Cristallo Gel Sublimatore sono i 4 step dell’innovativo trattamento Biopoint Hair Lamination per capelli brillanti e luminosi, ad effetto specchio.
