NEWS

DEBORAH MILANO presents the new 'Like a PRO' Mascara. Your look, PRO level.

The exclusive new Deborah Milano campaign is on air: starring the new version of Like a PRO Mascara with Hyaluronic Acid. The glamorous, modern and high-impact video captivates with its distinctive and recognisable message: the new Like a PRO Mascara is ultra-performing with a professional effect. Interspersed with neon, ring lights and the iconic red, Deborah Milano returns with an impactful and appealing image. The new Mascara will be advertised on TV and digital and extended through an influencer marketing campaign with an estimated global reach of 50 million users.

Deborah Milano presenta il nuovo Mascara LIKE A PRO effetto extension, con Acido Ialuronico dalle proprietà idratanti. Un mascara di ultima generazione dalla performance straordinaria per ciglia morbide e luminose, delicatamente incurvate dalla lunghezza effetto WOW, per uno sguardo sempre più intenso e profondo.

News

2024.04.24

N°1 ENGAGEMENT

For the THIRD YEAR L'Arbre Vert is recognized as number one in ENGAGEMENT by La marque préférée des Français (Frenchies’ favorite brand).This category rewards brands that stand out for their commitmen...

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2024.04.24

BEST PRODUCT OF THE YEAR 2024

We're so proud to share another great achivement for our #Creations !Our Tesori d'Oriente Softener won the BEST PRODUCT OF THE YEAR 2024 within its category in Greek market! One more amazing resu...

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2024.04.24

The Cherry Garden in Sospiro

On April 22nd on the occasion of World Earth Day, Tesori d'Oriente presented the gesture of gratitude towards nature. The «Sospiro di Benessere» project, thanks to the planting of The Cherry Garden in...

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2024.04.08

Sodalis x Fondazione Fracta Limina

As part of our CSR projects to create well-being for the local community, we have chosen to support the Fracta Limina Foundation in the creation of a cutting-edge centre for autistic citizens in Meleg...

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2024.03.22

Top Performer Award

A new incredible success! Biopoint won the TOP PERFORMER Award during the Milano Marketing Festival promoted by Class Editori.The recognition is awarded to companies which, selected on the basis of ob...

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2024.03.18

SUPER VINYL NO TRANSFER SHAKE LIPSTICK

The Secret for Vinyl and Flawless Lips for up to 16 Hours!Brilliant, luminous and unforgettable, vinyl-effect lips follow the boldest and most captivating trend of the moment!A great return from the r...

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2024.03.11

BioNike presents AGE·UV SPECIALIST SPF 50+

In response to the need to protect against premature skin aging, BioNike presents two new products for the daily protection of facial skin, which are added to the range of DEFENSE SUN references, with...

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2024.03.08

BioNike is a Research Partner of the IEO•MONZINO Foundation

On the occasion of World Women's Day, BioNike, a leading company in the dermatological cosmetics sector, formalizes its membership in the Partner for Research program of the IEO-MONZINO Foundation whi...

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2024.03.07

GOOVI presents The Booty Show by Michelle Hunziker

The new GOOVI TV campaign is on air, previewed on Canale 5 during the first episode of the "Michelle Impossible" program.The protagonist of the Shape Your Booty campaign is the line of clean&vegan...

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2024.02.23

Dermolab presents Botox-Like Effect

Dermolab presents the new and exclusive line of Botox-Like Effect cosmetics: born from the tireless research of the Deborah Group laboratories, an extraordinarily innovative revolutionary anti-aging d...

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2024.01.31

Protecting biodiversity: L'Arbre Vert and the protection of bees

Always attentive to the protection of biodiversity, l'Arbre Vert has focused its attention on the protection of bees. A project that started in 2022 with the installation of several beehives in the ga...

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2024.01.29

GLAM & GREEN KITS: new recyclable eco-packs with innovative designs for sustainable make-up

Innovation meets beauty. A true jewel of eco-design, in which aesthetic refinement and environmental sustainability come together to create the next generation of timelessly elegant make-up. Our brand...

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2024.01.17

The Good Vibes Company has won the 2023 Pambianco leQuotabili Award!

We are thrilled to announce our latest achievement: The Good Vibes Company has won the 2023 Pambianco leQuotabili Award for the Small Cap beauty division. Michelle Hunziker, founder of the compan...

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2023.12.15

BIONIKE: NEW ‘MY AGE’ VISION

Broaden your beauty horizons: the new BioNike My Age campaign.

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2023.12.12

Tesori d’Oriente x Italian Perfumery Institute

The School of Higher Education in Perfumery meets Tesori d’oriente.

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2023.12.07

Tesori D’Oriente turns 25!

Tesori D'oriente was founded in 1998 with the desire to convey escapism, inspiration and suggestion through a simple yet profound olfactory experience: the mystery of a journey to faraway lands told t...

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2023.10.31

Tesori d'Oriente x Fondazione Italiana Ambiente (Italian Environment Foundation)

We are proud to announce the next step of the Tesori per Natura: Tesori d'Oriente supports the Italian Environment Foundation.

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2023.10.11

VIDAL ON TOUR

#cantaconVidal won over 50,000 people with an on-field tour that touched the main squares of Italy.

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2023.09.29

GOOVI celebrates its 5th birthday with its lovers

A social-friendly exhibition space at the foot of the Madonnina, open to all beauty enthusiasts for a dose of good vibes in the company of Michelle Hunziker.

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2023.07.27

Sodalis Group presents Sodalis Dream

Sodalis Group presents Sodalis Dream: the first hybrid press day designed to preview new products from the Group's brands.

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2023.06.13

UN MARE DI STELLE (A SEA OF STARS): BioNike renews its support for WORLDRISE

BioNike renews its collaboration with Worldrise with the second chapter of the UN MARE DI STELLE.

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2023.06.08

New light to your hair with Biopoint Hair Lamination.

Shampoo, Conditioner, Laminating Serum and Crystal Sublimator Gel, the 4 steps of the innovative Biopoint Hair Lamination treatment for shiny, radiant, shimmering hair.

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2023.02.28

Goovi, the digitally-native wellness brand co-founded by Michelle Hunziker, joins the Sodalis family

Sodalis acquires the Goovi brand from Artsana, thus becoming the group's first digitally-native brand.

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2022.08.27

BioNike supports Worldrise in the protection of the marine habitat with the "Un mare di Stelle" (A sea of stars) project

BioNike has created the "Un mare di stelle" project in support of the Worldrise non-profit association, which develops initiatives aimed at the conservation and enhancement of the marine environment.

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2022.07.26

Tesori d'Oriente protects Italy's natural heritage with the "Tesori per Natura" (Treasures for Nature) project

Tesori per Natura: an important social responsibility project to protect 5 secular and ancient trees of eastern origin, Italy's natural heritage.

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2022.07.22

BioNike relaunches the Defence Sun photoprotection line

BioNike relaunches Defence Sun, the cutting-edge photoprotection line created to protect the skin from the sun while respecting the environment, and returns to advertising with a cross-media campaign.

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2022.07.20

With Deborah Milano, fall in love with your lips at the first touch

Deborah Milano is back on air with the new integrated TV and digital campaign for the launch of the new RED TOUCH COMFORT MAT lipstick.

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2022.07.12

Free to feel smooth whenever you want with Strep

To shave or not to shave is a choice that every woman should be able to make in complete freedom, based on her needs and her own way of being.

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2022.07.04

Lycia is back to be by the side of all women

Lycia, the friend of well-being, renews its brand image with a new integrated TV and Digital campaign.

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2022.01.27

Biopoint is back to support the relaunch of Professional Hair Program

Biopoint is back to support the relaunch of Professional Hair Program with a new concept featuring a fresh, dynamic and pop image!

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2022.01.19

Deborah Milano painted by Paola Turan

Deborah Milano launches its first Limited Edition capsule collection, signed by model and influencer Paola Turani.

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2021.12.15

Deborah Milano launches its first Limited Edition capsule collection, signed by model and influencer Paola Turani.

Sodalis acquires the company Lornamead in Germany and a portfolio of brands in the UK from Meiyume.

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